Happy Anniversary to us!

Happy Anniversary to us!

Beating the odds and getting to 15 years in business. By Cathy Rubino Hines, owner, the Marketing Collaborative Less than 30% of businesses survive past their tenth year. I found that statistic staggering yet it makes me even more grateful to be among the survivors....
Lead Generation. Is it worth it?

Lead Generation. Is it worth it?

I’m sure most of you would say yes, but the facts tell a different story. As a marketer I often take for granted that lead generation is part of most companies’ business development strategies. Apparently that’s not true according to Marketing Sherpa...
Han-Tek Integrated Handling Systems

Han-Tek Integrated Handling Systems

Han-Tek Integrated Handling Systems was experiencing a downturn in the economy and the shutter of many manufacturing companies in the North East where they did business. Furthermore, competition for those remaining companies was strong. In previous years they had...
The Commons on St. Anthony

The Commons on St. Anthony

How do you increase referrals by 80% for rehabilitation, and 36% for long-term care in eight months? The answer is careful planning.   How the story begins A newly renovated skilled nursing facility in Auburn, New York opens in 2014 and expands a year later with...
Building physician practices

Building physician practices

Health centers have many of the same challenges as physician practices particularly when it comes to increasing patient volume. Case in point, Ovid Community Health. Finger Lakes Community Health opened two new health centers and expanded two more over a two-year...