The Marketing Collaborative | Cathy Rubino Hines
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Author: Cathy Rubino Hines

I'm sure most of you would say yes, but the facts tell a different story. As a marketer I often take for granted that lead generation is part of most companies' business development strategies. Apparently that's not true according to Marketing Sherpa and my own experience. By the time...

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css_animation=""][vc_column][vc_column_text] How do you increase referrals 80% for rehabilitation, 36% for long term care in eight months? The answer, careful planning. [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css_animation=""][/vc_row][vc_column][/vc_column][vc_column_text][vc_separator type='normal' position='center' color='#ededed' thickness='1' up='10' down='10'] How the story begins [vc_separator type='normal' position='center' color='#ededed'...

Health centers have many of the same challenges as physician practices particularly when it comes to increasing patient volume. Case in point, Ovid Community Health. Finger Lakes Community Health opened two new health centers and expanded two more over a two year period. Of course, each community posed unique challenges. In Ovid where the...

Geneva Community Health, part of Finger Lakes Community Health, has a rich history of serving the migrant population but had evolved to serving much more diverse patients. As the healthcare landscape has changed, GCH finds itself serving those with insurance as well as the underinsured...

At the Marketing Collaborative, we bring the best people together for you. Our clients benefit from the expertise of senior-level healthcare marketing and creative professionals without bloated budgets, unnecessary layers, or lengthy timelines. We create respected brands for healthcare organizations. Why? We believe that it's necessary to simplify healthcare communications so that people can get the information they need to make the best possible decisions for themselves and their loves ones.

Last weekend I had the pleasure of attending the Healthcare Marketing Strategies Summit in Orlando, Florida. There were many hospitals presenting their best practices and I appreciated the openness of those organizations. So what's new? Everyone's talking about digital and social media but what caught...

As marketers we’re always looking for a competitive advantage. Getting better SEO results, more hits on the website, downloads of the white paper, qualified leads, more and better, every day. Figuring out how to create attention for our businesses is the challenge. That’s why I’m so...

Fairport Baptist Homes is 100+ years old and well known as “the nursing home on the hill.” Like many senior living facilities, this organization has evolved with the times to offer seniors the ability to stay home safely, rehabilitation when they’ve been injured or had...