The Marketing Collaborative | Case Histories
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Case Histories

Health centers have many of the same challenges as physician practices particularly when it comes to increasing patient volume. Case in point, Ovid Community Health. Finger Lakes Community Health opened two new health centers and expanded two more over a two year period. Of course, each community posed unique challenges. In Ovid where......

With only two months lead time? Impossible? With only two months lead time? Well almost. That was the assignment and some of the challenges we faced but we also recognized that it was an opportunity to work with an outstanding university and an exciting program which included having Bill Gates at the dedication of the Bill and Melinda Gates Hall....

Fairport Baptist Homes is 100+ years old and well known as “the nursing home on the hill.” Like many senior living facilities, this organization has evolved with the times to offer seniors the ability to stay home safely, rehabilitation when they’ve been injured or had a hospital stay and aren’t ready to go home, or want to live with other seniors in a variety of housing options — assisted living, skilled nursing, and independent housing. ...

Geneva Community Health, part of Finger Lakes Community Health, has a rich history of serving the migrant population but had evolved to serving much more diverse patients. As the healthcare landscape has changed, GCH finds itself serving those with insurance as well as the underinsured or non-insured....

Han-Tek Integrated Handling Systems was experiencing the downturn in the economy and the shutter of many manufacturing companies in the North East where they did business. Furthermore, competition for those remaining companies was strong. ...

Lakeside, located in Brockport, NY, is a small community hospital with 100+ beds. They had recently hired a new CEO and physicians that changed the face of the health system. They soon realized that public perception and the reality of what they had to offer was distinctly different. That’s when The Marketing Collaborative stepped in and took those assets and made them visible to the outside world....

University Medical Imaging is an affiliate of the University of Rochester Medical Center and this is significant for two reasons: (1) it allows for access to the latest research but being privately owned gives it the flexibility to respond to patient needs and (2) it is often confused with University Imaging which is wholly owned by URMC....