Geneva Community Health

Geneva Community Health

Geneva Community Health, part of Finger Lakes Community Health, has a rich history of serving the migrant population but had evolved to serve much more diverse patients. As the healthcare landscape has changed, GCH finds itself serving those with insurance as well as...
In-Depth Guide: Calculate Your Lead Generation Campaign ROI

In-Depth Guide: Calculate Your Lead Generation Campaign ROI

When was the last time you calculated the return on investment (ROI) of one of your lead generation campaigns? If you can’t remember when, you’re not alone. Too many marketers put off calculating this metric – not because they see it as unimportant, but because they...
Healthcare marketing.

Healthcare marketing.

At the Marketing Collaborative, we bring the best people together for you. Our clients benefit from the expertise of senior-level healthcare marketing and creative professionals without bloated budgets, unnecessary layers, or lengthy timelines. We create respected...
What’s new in healthcare marketing? From digital to ROI.

What’s new in healthcare marketing? From digital to ROI.

I attended the Healthcare Marketing Strategies Summit in Orlando, Florida. There were many hospitals presenting their best practices and I appreciated the openness of those organizations. So what’s new? Everyone’s talking about digital and social media but...
Real Time Results.

Real Time Results.

As marketers, we’re always looking for a competitive advantage. Getting better SEO results, more hits on the website, downloads of the white paper, and qualified leads, more and better, every day. Figuring out how to create attention for our businesses is the...