The Marketing Collaborative | When the right people come together...
15253
home,page-template-default,page,page-id-15253,ajax_fade,page_not_loaded,,vertical_menu_enabled,paspartu_enabled,paspartu_on_top_fixed,paspartu_on_bottom_fixed,vertical_menu_inside_paspartu,qode-theme-ver-16.4,qode-theme-bridge,wpb-js-composer js-comp-ver-5.4.7,vc_responsive

The Marketing Collaborative

  • As a healthcare marketing consultant (or CMO for hire), I’m asked the same questions about marketing consistently and it’s clear that there are many misconceptions about my profession. From CEO’s to my mother, there is truly a fundamental lack of understanding of what marketing is and can accomplish. So, I began asking clients and colleagues in this space why this might be. ...

  • I’m sure most of you would say yes, but the facts tell a different story. As a marketer I often take for granted that lead generation is part of most companies’ business development strategies. Apparently that’s not true according to Marketing Sherpa and my own experience. By the......