...to create respected healthcare brands, everyone wins! Healthcare marketing has many nuances and it’s important that the consultant you hire has a deep understanding of that and your unique situation. With that in mind, we place great importance on communication and collaboration with you, our clients.
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Marketing success stories!
As a healthcare marketing consultant (or CMO for hire), I’m asked the same questions about marketing consistently and it’s clear that there are many misconceptions about my profession. From CEO’s to my mother, there is truly a fundamental lack of understanding of what marketing is and can accomplish. So, I began asking clients and colleagues in this space why this might be. ...
I’m sure most of you would say yes, but the facts tell a different story. As a marketer I often take for granted that lead generation is part of most companies’ business development strategies. Apparently that’s not true according to Marketing Sherpa and my own experience. By the......