Healthcare Marketing Services
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Healthcare Marketing Services

As a full-service agency, the Marketing Collaborative creates teams of senior-level marketing professionals tailored to each clients’ financial and marketing needs.

 

Our programs include branding initiatives, re-naming, marketing communications planning, communications audits and competitive analysis, advertising, recruitment marketing, direct marketing, referral marketing, website development, digital marketing and social media, event marketing, and public relations.

Marketing Planning

  • Our strategic process incorporates analytics, market research including singular and group interviews, competitive analysis. We dig in to understand your business and the hurdles you need to overcome to be successful.

Competitive Analysis and Brand Audit

  • Start by looking at the obvious competition with a fresh perspective. What are their key messages? How do their offerings compare to yours? Having confidential conversations with recent and prospective customers, often produce much insight. Also, understanding that “doing nothing” is often an option that healthcare consumers choose. Finding out why can be gold.

Advertising

Lead generation programs including marketing automation, direct and email marketing

Physician Outreach

  • If referrals from providers are important to your healthcare organization, an outreach program can have a dramatic impact.

Referral Marketing for Senior Living

  • Proven techniques to influence healthcare referrals and track results.

Recruitment Marketing

  • Leverage the latest marketing tools to enhance your recruitment efforts

Promotions and Event Marketing

Marketing Automation

  • Go beyond Google Analytics to knowing who is visiting your website, create a dialogue with those visitors, and new relationships. Integrates with Salesforce for lead tracking.

Sales support

Public Relations

Internal communications

Website Development, Digital Marketing and Social Media

Naming, Logo and Identity Systems

Print Media

  • Marketing support materials including brochures, admissions materials,  directories, flyers, etc.

Jumpt start your marketing effort with a Brand Workshop

  • For those organizations that want more consistent, more effective marketing communications programs
  • Going beyond the service offering to the emotional and rational reasons behind the decision
  • Includes senior leadership in a series of interactive workshops with our marketing team
  • Preparation includes confidential interviews with appropriate audiences

Brand Workshop Outcomes

  • Creation of your value proposition: what are you best at, for whom, and why
  • Answers the question: what specific segment of the overall market do you serve best? What is your point of difference that can be leveraged in the market?
  • The value proposition serves as the foundation that drives all communications moving forward
  • Further development of your brand personality:
    • How do you define it?
    • Where does it sit on the rational/emotional continuum?
    • How is it best communicated?

  • The Commons on St. Anthony is a brand new renovated facility in Auburn, N.Y. and we hired the Marketing Collaborative to help us build a presence in the community and increase Admissions. Cathy developed a comprehensive plan to address referral sources, family members, and Residents, patients, for Rehabilitation. Best of all her and her team got results. We reached our referral and census goals. Cathy's personal attention and expertise in skilled nursing marketing made a tremendous difference.

    Jack Pease, Administrator, Loretto Health and Rehabilitation

  • Cathy Hines has taken Finger Lakes Community Health to a new level with her strategic marketing approach. With Cathy's help, we have revamped virtually all our marketing efforts including our logo, brochures, website, TV advertising, to name a few. She is an important part of our team, particularly with the opening of our new health centers and any new endeavors. Her approach to the work that she has done on our behalf has always been very thoughtful and she has taken the time to learn about our organizational culture and norms before embarking on her marketing work with us. I would highly recommend her. Her work speaks for itself.

    Mary Zelazny, CEO, Finger Lakes Community Health - http://localcommunityhealth.org