Healthcare marketing.

At the Marketing Collaborative, we bring the best people together for you. Our clients benefit from the expertise of senior-level healthcare marketing and creative professionals without bloated budgets, unnecessary layers, or lengthy timelines.

We create respected brands for healthcare organizations. Why? We believe that it's necessary to simplify healthcare communications so that people can get the information they need to make the best possible decisions for themselves and their loves ones.

Art directors, copywriters, web developers, media planners/buyers, public relations experts, social media gurus, and strategists— can all be part of the team, yet each team is different. Each person is handpicked to play a critical role in your marketing success. The result is a more flexible, personal, and economical way to do your marketing.

“As a healthcare marketing specialist, I want to inspire healthcare organizations to create marketing initiatives that help people stay healthy. I leverage years of experience working with hospitals, senior living facilities, physician practices, and med/tech companies to bring creative solutions to my clients. ”

Cathy Rubino Hines,
Healthcare Marketing Specialist, president, the Marketing Collaborative.

Why you need a healthcare marketing consultant:

I bring stability to the marketing function

My proprietary process gives me insight into your business to develop unique solutions

If you can’t afford a full-time marketing director but have full-time issues, me and my team can be your solution.

Need an hour to discuss your healthcare marketing dilemma? Call Cathy at 585.216.5766
or
email her here.

Geneva Community Health

Based on our research we recommended, and FLCH agreed, that we would market each location by their health center names — Geneva Community Health, Port Byron Community Health. There was also confusion in the market place as to our affiliation with the hospital system — Finger Lakes Health. We are not affiliated.

Distinguishing, elevating a community health center brand

Finger Lakes Community Health TV Campaign – FLCH is a network of community health centers serving rural areas in upstate New York’s Finger Lakes region. As a longtime client of the Marketing Collaborative, FLCH has consistently worked to address misperceptions about community health centers, which are often wrongly assumed to provide low-quality care, serve only uninsured patients, or lack comprehensive medical services.

Han-Tek Integrated Handling Systems

Han-Tek Integrated Handling Systems was experiencing the downturn in the economy and the shutter of many manufacturing companies in the North East where they did business. Furthermore, competition for those remaining companies was strong.

Building physician practices

Health centers have many of the same challenges...

How can a solar scientist help raise admissions at MCC?

Monroe Community College (MCC) is a two-year college that provides academic programs to prepare students for an advanced degree at a four-year college or to enter the workforce right after school with its certificate or career programs.

Whitney Young Health

How do you inspire trust and confidence in a diverse urban community?

United Helpers Rebrand

Who is United Helpers?

Why my mother and many leaders are confused about healthcare marketing.

As a healthcare marketing consultant (or CMO for hire), I’m asked the same questions about marketing consistently and it’s clear that there are many misconceptions about my profession. From CEO’s to my mother, there is truly a fundamental lack of understanding of what marketing is and can accomplish. So, I began asking clients and colleagues in this space why this might be.

Fairport Baptist Homes

Fairport Baptist Homes is 100+ years old and well known as “the nursing home on the hill.” Like many senior living facilities, this organization has evolved with the times to offer seniors the ability to stay home safely, rehabilitation when they’ve been injured or had a hospital stay and aren’t ready to go home, or want to live with other seniors in a variety of housing options — assisted living, skilled nursing, and independent housing.

This health center did more than survive the pandemic

They embraced its challenges.

Need an hour to discuss your healthcare marketing dilemma?

Call Cathy at +1 585.216.5766
or email Cathy Here

Need an hour to discuss your healthcare marketing issue? What's keeping you up at night? Of course, there's no cost for this conversation.

Call Cathy at +1 585.216.5766 or email cathy@themarketingcollab.com