University Medical Imaging is an affiliate of the University of Rochester Medical Center and this is significant for two reasons: (1) it allows for access to the latest research but being privately owned gives it the flexibility to respond to patient needs and (2) it is often confused with University Imaging which is wholly owned by URMC.

Who is United Helpers?

Lakeside, located in Brockport, NY, is a small community hospital with 100+ beds. They had recently hired a new CEO and physicians that changed the face of the health system. They soon realized that public perception and the reality of what they had to offer was distinctly different. That’s when The Marketing Collaborative stepped in and took those assets and made them visible to the outside world.

How do you inspire trust and confidence in a diverse urban community?

With only two months lead time? Impossible? With only two months lead time? Well almost.
That was the assignment and some of the challenges we faced but we also recognized that it was an opportunity to work with an outstanding university and an exciting program which included having Bill Gates at the dedication of the Bill and Melinda Gates Hall.

Health centers have many of the same challenges...

How do you inspire trust and confidence in a diverse urban community?

They embraced its challenges.

Finger Lakes Community Health TV Campaign – FLCH is a network of community health centers serving rural areas in upstate New York’s Finger Lakes region. As a longtime client of the Marketing Collaborative, FLCH has consistently worked to address misperceptions about community health centers, which are often wrongly assumed to provide low-quality care, serve only uninsured patients, or lack comprehensive medical services.

How do you build a brand and fill beds for a newly renovated skilled nursing facility that needs a re-introduction to the community?