Building physician practices

Health centers have many of the same challenges as physician practices particularly when it comes to increasing patient volume. Case in point, Ovid Community Health.

Dr Liz ad small

Finger Lakes Community Health opened two new health centers and expanded two more over a two-year period. Of course, each community posed unique challenges. In Ovid where the community seemed to embrace the opening of a new health facility as evidenced by record numbers at our open house, patient volume rose slowly.

That’s when the Marketing Collaborative and the team at FLCH developed a plan to increase awareness for their new physician, Dr. Elizabeth Bogel Ryan, who was returning to the community to build her practice.

Healthy Living BREAST CERVICAL CANCER - Liz Ryan Article June 2015

Our strategy was two-fold:

(1) Community-based advertising and public relations. Newspapers and radio stations in the area were typically where the community kept abreast of new services. The Finger Lakes Times wrote a feature article about Dr. Liz and she authored articles on important health topics.

(2) Referral and grass roots marketing. Reaching out to businesses, health care services, churches, and the local school district where our physician became the Medical Director, were keys to success. Dr. Liz and others spoke at and engaged with the community to encourage patients to seek out services at Ovid Community Health.

Building a physician practice at Bay Creek Pediatrics

1-4 page Messenger Post.Marques ad 1.20

Dr. Sarah Marques needed to increase her patient base. Parents choose their pediatricians based on referrals from other parents and OBs, but this is often not enough to build a practice quickly. In addition, credentials for pediatricians are often table stakes making a personal connection very important.  After I interviewed Dr. Marques, inn our communications we focused on her unique qualifications as a physician and a mother because that’s what could separate her from others. 

In addition to print advertising, we did outreach to OB/GYNs with direct mail and phone follow-up.

 

 

Intro

Why you need a healthcare marketing consultant:

I bring stability to the marketing function

I bring stability to the marketing function

My proprietary process gives me insight into your business to develop unique solutions

My proprietary process gives me insight into your business to develop unique solutions

If you can’t afford a full-time marketing director

If you can’t afford a full-time marketing director but have full-time issues, me and my team can be your solution.

You don’t have to be a marketing expert, I do.

You don’t have to be a marketing expert, I do.

Hire a specialist, not a generalist. My specialty is healthcare marketing and has been for over 20 years.

Hire a specialist, not a generalist. My specialty is healthcare marketing and has been for over 20 years.

Contact

Need an hour to discuss your healthcare marketing dilemma? Call Cathy at 585.216.5766
or
email her here.

Fairport Baptist Homes

Fairport Baptist Homes is 100+ years old and well known as “the nursing home on the hill.” Like many senior living facilities, this organization has evolved with the times to offer seniors the ability to stay home safely, rehabilitation when they’ve been injured or had a hospital stay and aren’t ready to go home, or want to live with other seniors in a variety of housing options — assisted living, skilled nursing, and independent housing.

University Medical Imaging

University Medical Imaging is an affiliate of the University of Rochester Medical Center and this is significant for two reasons: (1) it allows for access to the latest research but being privately owned gives it the flexibility to respond to patient needs and (2) it is often confused with University Imaging which is wholly owned by URMC.

Lakeside Healthcare Systems

Lakeside, located in Brockport, NY, is a small community hospital with 100+ beds. They had recently hired a new CEO and physicians that changed the face of the health system. They soon realized that public perception and the reality of what they had to offer was distinctly different. That’s when The Marketing Collaborative stepped in and took those assets and made them visible to the outside world.

How can a solar scientist help raise admissions at MCC?

Monroe Community College (MCC) is a two-year college that provides academic programs to prepare students for an advanced degree at a four-year college or to enter the workforce right after school with its certificate or career programs.

Why my mother and many leaders are confused about healthcare marketing.

As a healthcare marketing consultant (or CMO for hire), I’m asked the same questions about marketing consistently and it’s clear that there are many misconceptions about my profession. From CEO’s to my mother, there is truly a fundamental lack of understanding of what marketing is and can accomplish. So, I began asking clients and colleagues in this space why this might be.

Cornell University Computer Science

With only two months lead time? Impossible? With only two months lead time? Well almost.
That was the assignment and some of the challenges we faced but we also recognized that it was an opportunity to work with an outstanding university and an exciting program which included having Bill Gates at the dedication of the Bill and Melinda Gates Hall.

Whitney Young Health

How do you inspire trust and confidence in a diverse urban community?

Geneva Community Health

Based on our research we recommended, and FLCH agreed, that we would market each location by their health center names — Geneva Community Health, Port Byron Community Health. There was also confusion in the market place as to our affiliation with the hospital system — Finger Lakes Health. We are not affiliated.

The Commons on St. Anthony

How do you build a brand and fill beds for a newly renovated skilled nursing facility that needs a re-introduction to the community?

Need an hour to discuss your healthcare marketing dilemma?

Call Cathy at +1 585.216.5766
or email Cathy Here

CONTACT US

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