Need an hour to discuss your healthcare marketing issue? What’s keeping you up at night? Of course, there’s no cost for this conversation.

Call Cathy at +1 585.216.5766 or email cathy@themarketingcollab.com

How can a solar scientist help raise admissions at MCC?

Monroe Community College

Monroe Community College (MCC) is a two-year college that provides academic programs to prepare students for an advanced degree at a four-year college or to enter the workforce right after school with its certificate or career programs.

The marketing challenge

MCC needed more video content to tell its story and attract students including more adult learners. In addition, they want to highlight graduates who have had tremendous success in a four-year college and in business. Another challenge is that their prospective students are hesitant to enroll if they aren’t the typical high school graduate. So it was important to reflect on their mindset and obstacles in these videos.

Target audiences

Adult learners, between the ages of 25 to 35, are the primary target audience. Secondary are more traditional students, 18-24. In addition, many students have started and stopped their education or they may be looking to get additional education to change their career path.

Solution

We created documentary-style videos featuring a “non-traditional” student, solar scientist, Dr. Susan Spencer who went on to earn her BS and graduate degree from Rochester Institute of Technology (RIT).

We produced 2 – 30 second videos based on this longer video. Plus six 2- minute videos to tell her story.

Key messages:

Monroe Community College provides affordable education and offers the work/life balance that returning students often need. Achieving a degree, no matter where you are in life is within your grasp at MCC. Students often have concerns about enrolling but MCC is here to help in that process as well.

Results

Videos are now posted on the MCC website and serve as testimony to how an MCC education can benefit its students. The shorter videos are part of a YouTube Campaign to increase admissions.

Our team included Cathy Rubino Hines, president, of the Marketing Collaborative, and our talented filmmakers Alexander Weiser and Ander Kazmerski of Floating Home Films.

Intro

Why you need a healthcare marketing consultant:

I bring stability to the marketing function

My proprietary process gives me insight into your business to develop unique solutions

If you can’t afford a full-time marketing director

If you can’t afford a full-time marketing director but have full-time issues, me and my team can be your solution.

You don’t have to be a marketing expert, I do.

Hire a specialist, not a generalist. My specialty is healthcare marketing and has been for over 20 years.

Contact

Need an hour to discuss your healthcare marketing dilemma? Call Cathy at 585.216.5766
or
email her here.

BACK

University Medical Imaging

University Medical Imaging is an affiliate of the University of Rochester Medical Center and this is significant for two reasons: (1) it allows for access to the latest research but being privately owned gives it the flexibility to respond to patient needs and (2) it is often confused with University Imaging which is wholly owned by URMC.

Building physician practices

Health centers have many of the same challenges...

The Commons on St. Anthony

How do you build a brand and fill beds for a newly renovated skilled nursing facility that needs a re-introduction to the community?

Lakeside Healthcare Systems

Lakeside, located in Brockport, NY, is a small community hospital with 100+ beds. They had recently hired a new CEO and physicians that changed the face of the health system. They soon realized that public perception and the reality of what they had to offer was distinctly different. That’s when The Marketing Collaborative stepped in and took those assets and made them visible to the outside world.

Geneva Community Health

Based on our research we recommended, and FLCH agreed, that we would market each location by their health center names — Geneva Community Health, Port Byron Community Health. There was also confusion in the market place as to our affiliation with the hospital system — Finger Lakes Health. We are not affiliated.

United Helpers Rebrand

Who is United Helpers?

Fairport Baptist Homes

Fairport Baptist Homes is 100+ years old and well known as “the nursing home on the hill.” Like many senior living facilities, this organization has evolved with the times to offer seniors the ability to stay home safely, rehabilitation when they’ve been injured or had a hospital stay and aren’t ready to go home, or want to live with other seniors in a variety of housing options — assisted living, skilled nursing, and independent housing.

Cornell University Computer Science

With only two months lead time? Impossible? With only two months lead time? Well almost.
That was the assignment and some of the challenges we faced but we also recognized that it was an opportunity to work with an outstanding university and an exciting program which included having Bill Gates at the dedication of the Bill and Melinda Gates Hall.

This health center did more than survive the pandemic

They embraced its challenges.

Why my mother and many leaders are confused about healthcare marketing.

As a healthcare marketing consultant (or CMO for hire), I’m asked the same questions about marketing consistently and it’s clear that there are many misconceptions about my profession. From CEO’s to my mother, there is truly a fundamental lack of understanding of what marketing is and can accomplish. So, I began asking clients and colleagues in this space why this might be.

Need an hour to discuss your healthcare marketing dilemma?

Call Cathy at +1 585.216.5766
or email Cathy Here