Healthcare marketing.

Intro

Why you need a healthcare marketing consultant:

I bring stability to the marketing function

I bring stability to the marketing function

My proprietary process gives me insight into your business to develop unique solutions

My proprietary process gives me insight into your business to develop unique solutions

If you can’t afford a full-time marketing director

If you can’t afford a full-time marketing director but have full-time issues, me and my team can be your solution.

You don’t have to be a marketing expert, I do.

You don’t have to be a marketing expert, I do.

Hire a specialist, not a generalist. My specialty is healthcare marketing and has been for over 20 years.

Hire a specialist, not a generalist. My specialty is healthcare marketing and has been for over 20 years.

Contact

Need an hour to discuss your healthcare marketing dilemma? Call Cathy at 585.216.5766
or
email her here.

Lead Generation. Is it worth it?

I'm sure most of you would say yes, but the facts tell a different story. As a marketer I often take for granted that lead generation is part of most companies' business development strategies. Apparently that's not true according to Marketing Sherpa and my own...

Why my mother and many leaders are confused about healthcare marketing.

As a healthcare marketing consultant (or CMO for hire), I’m asked the same questions about marketing consistently and it’s clear that there are many misconceptions about my profession. From CEO’s to my mother, there is truly a fundamental lack of understanding of what marketing is and can accomplish. So, I began asking clients and colleagues in this space why this might be.

Real Time Results.

As marketers, we’re always looking for a competitive advantage. Getting better SEO results, more hits on the website, downloads of the white paper, and qualified leads, more and better, every day. Figuring out how to create attention for our businesses is the...

What’s new in healthcare marketing? From digital to ROI.

I attended the Healthcare Marketing Strategies Summit in Orlando, Florida. There were many hospitals presenting their best practices and I appreciated the openness of those organizations. So what's new? Everyone's talking about digital and social media but what caught...

In-Depth Guide: Calculate Your Lead Generation Campaign ROI

When was the last time you calculated the return on investment (ROI) of one of your lead generation campaigns? If you can’t remember when, you’re not alone. Too many marketers put off calculating this metric – not because they see it as unimportant, but because they find the process rather challenging.

Happy Anniversary to us!

Celebrating 15 years: How The Marketing Collaborative has grown, adapted, and stood the test of time.

Need an hour to discuss your healthcare marketing dilemma?

Call Cathy at +1 585.216.5766
or email Cathy Here

CONTACT US

At the Marketing Collaborative, we bring the best people together for you. Our clients benefit from the expertise of senior-level healthcare marketing and creative professionals without bloated budgets, unnecessary layers, or lengthy timelines.

We create respected brands for healthcare organizations. Why? We believe that it’s necessary to simplify healthcare communications so that people can get the information they need to make the best possible decisions for themselves and their loves ones.

Art directors, copywriters, web developers, media planners/buyers, public relations experts, social media gurus, and strategists— can all be part of the team, yet each team is different. Each person is handpicked to play a critical role in your marketing success. The result is a more flexible, personal, and economical way to do your marketing.

“As a healthcare marketing specialist, I want to inspire healthcare organizations to create marketing initiatives that help people stay healthy.  I leverage years of experience working with hospitals, senior living facilities, physician practices, and med/tech companies to bring creative solutions to my clients. ”

Cathy Rubino Hines,
Healthcare Marketing Specialist, president, the Marketing Collaborative.

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