They embraced its challenges.

Fairport Baptist Homes is 100+ years old and well known as “the nursing home on the hill.” Like many senior living facilities, this organization has evolved with the times to offer seniors the ability to stay home safely, rehabilitation when they’ve been injured or had a hospital stay and aren’t ready to go home, or want to live with other seniors in a variety of housing options — assisted living, skilled nursing, and independent housing.

How do you inspire trust and confidence in a diverse urban community?

Monroe Community College (MCC) is a two-year college that provides academic programs to prepare students for an advanced degree at a four-year college or to enter the workforce right after school with its certificate or career programs.

Lakeside, located in Brockport, NY, is a small community hospital with 100+ beds. They had recently hired a new CEO and physicians that changed the face of the health system. They soon realized that public perception and the reality of what they had to offer was distinctly different. That’s when The Marketing Collaborative stepped in and took those assets and made them visible to the outside world.

Based on our research we recommended, and FLCH agreed, that we would market each location by their health center names — Geneva Community Health, Port Byron Community Health. There was also confusion in the market place as to our affiliation with the hospital system — Finger Lakes Health. We are not affiliated.

As a healthcare marketing consultant (or CMO for hire), I’m asked the same questions about marketing consistently and it’s clear that there are many misconceptions about my profession. From CEO’s to my mother, there is truly a fundamental lack of understanding of what marketing is and can accomplish. So, I began asking clients and colleagues in this space why this might be.

Han-Tek Integrated Handling Systems was experiencing the downturn in the economy and the shutter of many manufacturing companies in the North East where they did business. Furthermore, competition for those remaining companies was strong.

How do you build a brand and fill beds for a newly renovated skilled nursing facility that needs a re-introduction to the community?

Who is United Helpers?