What’s new in healthcare marketing? From digital to ROI.

Intro

Why you need a healthcare marketing consultant:

I bring stability to the marketing function

I bring stability to the marketing function

My proprietary process gives me insight into your business to develop unique solutions

My proprietary process gives me insight into your business to develop unique solutions

If you can’t afford a full-time marketing director

If you can’t afford a full-time marketing director but have full-time issues, me and my team can be your solution.

You don’t have to be a marketing expert, I do.

You don’t have to be a marketing expert, I do.

Hire a specialist, not a generalist. My specialty is healthcare marketing and has been for over 20 years.

Hire a specialist, not a generalist. My specialty is healthcare marketing and has been for over 20 years.

Contact

Need an hour to discuss your healthcare marketing dilemma? Call Cathy at 585.216.5766
or
email her here.

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Need an hour to discuss your healthcare marketing dilemma?

Call Cathy at +1 585.216.5766
or email Cathy Here

CONTACT US

I attended the Healthcare Marketing Strategies Summit in Orlando, Florida. There were many hospitals presenting their best practices and I appreciated the openness of those organizations.

So what’s new? Everyone’s talking about digital and social media but what caught my attention were the health systems (and there were many) that were tracking results from the time a prospective patient was engaged with the digital media through their appointment. In some cases, they were able to track the downstream revenue from the initial visit.

In addition, hospitals are not dispensing with traditional media (though most are spending less) but incorporating it. One case history integrated an inexpensive TV campaign with its online efforts for a strong ROI. The “no frills” yet creative approach in the TV helped drive a stronger ROI and visitors to their landing page.

In an “industry” where marketing has typically lagged behind consumer marketing, savvy hospitals are taking charge and showing that marketing can contribute to the bottom line.

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