What’s new in healthcare marketing? From digital to ROI.

I attended the Healthcare Marketing Strategies Summit in Orlando, Florida. There were many hospitals presenting their best practices and I appreciated the openness of those organizations.

So what's new? Everyone's talking about digital and social media but what caught my attention were the health systems (and there were many) that were tracking results from the time a prospective patient was engaged with the digital media through their appointment. In some cases, they were able to track the downstream revenue from the initial visit.

In addition, hospitals are not dispensing with traditional media (though most are spending less) but incorporating it. One case history integrated an inexpensive TV campaign with its online efforts for a strong ROI. The "no frills" yet creative approach in the TV helped drive a stronger ROI and visitors to their landing page.

In an "industry" where marketing has typically lagged behind consumer marketing, savvy hospitals are taking charge and showing that marketing can contribute to the bottom line.

Why you need a healthcare marketing consultant:

I bring stability to the marketing function

My proprietary process gives me insight into your business to develop unique solutions

If you can’t afford a full-time marketing director but have full-time issues, me and my team can be your solution.

Need an hour to discuss your healthcare marketing dilemma? Call Cathy at 585.216.5766
or
email her here.

Han-Tek Integrated Handling Systems

Han-Tek Integrated Handling Systems was experiencing the downturn in the economy and the shutter of many manufacturing companies in the North East where they did business. Furthermore, competition for those remaining companies was strong.

Lakeside Healthcare Systems

Lakeside, located in Brockport, NY, is a small community hospital with 100+ beds. They had recently hired a new CEO and physicians that changed the face of the health system. They soon realized that public perception and the reality of what they had to offer was distinctly different. That’s when The Marketing Collaborative stepped in and took those assets and made them visible to the outside world.

This health center did more than survive the pandemic

They embraced its challenges.

Whitney Young Health

How do you inspire trust and confidence in a diverse urban community?

How can a solar scientist help raise admissions at MCC?

Monroe Community College (MCC) is a two-year college that provides academic programs to prepare students for an advanced degree at a four-year college or to enter the workforce right after school with its certificate or career programs.

Cornell University Computer Science

With only two months lead time? Impossible? With only two months lead time? Well almost.
That was the assignment and some of the challenges we faced but we also recognized that it was an opportunity to work with an outstanding university and an exciting program which included having Bill Gates at the dedication of the Bill and Melinda Gates Hall.

Distinguishing, elevating a community health center brand

Finger Lakes Community Health TV Campaign – FLCH is a network of community health centers serving rural areas in upstate New York’s Finger Lakes region. As a longtime client of the Marketing Collaborative, FLCH has consistently worked to address misperceptions about community health centers, which are often wrongly assumed to provide low-quality care, serve only uninsured patients, or lack comprehensive medical services.

University Medical Imaging

University Medical Imaging is an affiliate of the University of Rochester Medical Center and this is significant for two reasons: (1) it allows for access to the latest research but being privately owned gives it the flexibility to respond to patient needs and (2) it is often confused with University Imaging which is wholly owned by URMC.

Geneva Community Health

Based on our research we recommended, and FLCH agreed, that we would market each location by their health center names — Geneva Community Health, Port Byron Community Health. There was also confusion in the market place as to our affiliation with the hospital system — Finger Lakes Health. We are not affiliated.

Post-pandemic healthcare marketing

How do you inspire trust and confidence in a diverse urban community?

Need an hour to discuss your healthcare marketing dilemma?

Call Cathy at +1 585.216.5766
or email Cathy Here

Need an hour to discuss your healthcare marketing issue? What's keeping you up at night? Of course, there's no cost for this conversation.

Call Cathy at +1 585.216.5766 or email cathy@themarketingcollab.com