Why my mother and many leaders are confused about healthcare marketing.

Why my mother and many leaders are confused about healthcare marketing.

As a healthcare marketing consultant (or CMO for hire), I’m asked the same questions about marketing consistently and it’s clear that there are many misconceptions about my profession. From CEO’s to my mother, there is truly a fundamental lack of understanding of what marketing is and can accomplish. So, I began asking clients and colleagues in this space why this might be.
In-Depth Guide: Calculate Your Lead Generation Campaign ROI

In-Depth Guide: Calculate Your Lead Generation Campaign ROI

When was the last time you calculated the return on investment (ROI) of one of your lead generation campaigns? If you can’t remember when, you’re not alone. Too many marketers put off calculating this metric – not because they see it as unimportant, but because they find the process rather challenging.
Real Time Results.

Real Time Results.

As marketers, we’re always looking for a competitive advantage. Getting better SEO results, more hits on the ...
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