What’s new in healthcare marketing? From digital to ROI.

I attended the Healthcare Marketing Strategies Summit in Orlando, Florida. There were many hospitals presenting their best practices and I appreciated the openness of those organizations.

So what's new? Everyone's talking about digital and social media but what caught my attention were the health systems (and there were many) that were tracking results from the time a prospective patient was engaged with the digital media through their appointment. In some cases, they were able to track the downstream revenue from the initial visit.

In addition, hospitals are not dispensing with traditional media (though most are spending less) but incorporating it. One case history integrated an inexpensive TV campaign with its online efforts for a strong ROI. The "no frills" yet creative approach in the TV helped drive a stronger ROI and visitors to their landing page.

In an "industry" where marketing has typically lagged behind consumer marketing, savvy hospitals are taking charge and showing that marketing can contribute to the bottom line.

Why you need a healthcare marketing consultant:

I bring stability to the marketing function

My proprietary process gives me insight into your business to develop unique solutions

If you can’t afford a full-time marketing director but have full-time issues, me and my team can be your solution.

Need an hour to discuss your healthcare marketing dilemma? Call Cathy at 585.216.5766
or
email her here.

Lakeside Healthcare Systems

Lakeside, located in Brockport, NY, is a small community hospital with 100+ beds. They had recently hired a new CEO and physicians that changed the face of the health system. They soon realized that public perception and the reality of what they had to offer was distinctly different. That’s when The Marketing Collaborative stepped in and took those assets and made them visible to the outside world.

This health center did more than survive the pandemic

They embraced its challenges.

University Medical Imaging

University Medical Imaging is an affiliate of the University of Rochester Medical Center and this is significant for two reasons: (1) it allows for access to the latest research but being privately owned gives it the flexibility to respond to patient needs and (2) it is often confused with University Imaging which is wholly owned by URMC.

United Helpers Rebrand

Who is United Helpers?

The Commons on St. Anthony

How do you build a brand and fill beds for a newly renovated skilled nursing facility that needs a re-introduction to the community?

Post-pandemic healthcare marketing

How do you inspire trust and confidence in a diverse urban community?

Fairport Baptist Homes

Fairport Baptist Homes is 100+ years old and well known as “the nursing home on the hill.” Like many senior living facilities, this organization has evolved with the times to offer seniors the ability to stay home safely, rehabilitation when they’ve been injured or had a hospital stay and aren’t ready to go home, or want to live with other seniors in a variety of housing options — assisted living, skilled nursing, and independent housing.

Building physician practices

Health centers have many of the same challenges...

Distinguishing, elevating a community health center brand

Finger Lakes Community Health TV Campaign – FLCH is a network of community health centers serving rural areas in upstate New York’s Finger Lakes region. As a longtime client of the Marketing Collaborative, FLCH has consistently worked to address misperceptions about community health centers, which are often wrongly assumed to provide low-quality care, serve only uninsured patients, or lack comprehensive medical services.

Whitney Young Health

How do you inspire trust and confidence in a diverse urban community?

Need an hour to discuss your healthcare marketing dilemma?

Call Cathy at +1 585.216.5766
or email Cathy Here

Need an hour to discuss your healthcare marketing issue? What's keeping you up at night? Of course, there's no cost for this conversation.

Call Cathy at +1 585.216.5766 or email cathy@themarketingcollab.com