Geneva Community Health

Geneva Community Health, part of Finger Lakes Community Health, has a rich history of serving the migrant population but had evolved to serve much more diverse patients. As the healthcare landscape has changed, GCH finds itself serving those with insurance as well as the underinsured or non-insured. The city of Geneva is also rich with cultural diversity and an eclectic population with Hobart William Smith, Cornell, and Ithaca College in its backyard.

Our goal for the campaign was to reach out to more of this population. Our research revealed (1) that many sought out community health centers, identifying with their mission and vision (2) they wanted providers who were not encumbered by time constraints and at GCH they could spend more time talking with providers, and (3) there was confusion in the market place as to our affiliation with the hospital system — Finger Lakes Health.

With that in mind, our strategy was to brand each center with its location identifier, Geneva Community Health, rather than the parent organization Finger Lakes Community Health.

Another misperception that existed in the community was a concern about the quality of care — “do doctors work there?” Therefore we incorporated our board-certified physicians and physician assistants (long-time residents) into the campaign. We also offer “one stop shopping” with dental, behavioral health/counseling, pediatrics, and family planning.

Intro

Why you need a healthcare marketing consultant:

I bring stability to the marketing function

I bring stability to the marketing function

My proprietary process gives me insight into your business to develop unique solutions

My proprietary process gives me insight into your business to develop unique solutions

If you can’t afford a full-time marketing director

If you can’t afford a full-time marketing director but have full-time issues, me and my team can be your solution.

You don’t have to be a marketing expert, I do.

You don’t have to be a marketing expert, I do.

Hire a specialist, not a generalist. My specialty is healthcare marketing and has been for over 20 years.

Hire a specialist, not a generalist. My specialty is healthcare marketing and has been for over 20 years.

Contact

Need an hour to discuss your healthcare marketing dilemma? Call Cathy at 585.216.5766
or
email her here.

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Need an hour to discuss your healthcare marketing dilemma?

Call Cathy at +1 585.216.5766
or email Cathy Here

CONTACT US

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