As a healthcare marketing consultant (or CMO for hire), I’m asked the same questions about marketing consistently and it’s clear that there are many misconceptions about my profession. From CEO’s to my mother, there is truly a fundamental lack of understanding of what marketing is...
[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css_animation=""][vc_column][vc_column_text] How do you increase referrals 80% for rehabilitation, 36% for long term care in eight months? The answer, careful planning. [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css_animation=""][/vc_row][vc_column][/vc_column][vc_column_text][vc_separator type='normal' position='center' color='#ededed' thickness='1' up='10' down='10'] How the story begins [vc_separator type='normal' position='center' color='#ededed'...
Health centers have many of the same challenges as physician practices particularly when it comes to increasing patient volume. Case in point, Ovid Community Health. Finger Lakes Community Health opened two new health centers and expanded two more over a two year period. Of course, each community posed unique challenges. In Ovid where the...
University Medical Imaging is an affiliate of the University of Rochester Medical Center and this is significant for two reasons: (1) it allows for access to the latest research but being privately owned gives it the flexibility to respond to patient needs and (2) it...
Lakeside, located in Brockport, NY, is a small community hospital with 100+ beds. They had recently hired a new CEO and physicians that changed the face of the health system. They soon realized that public perception and the reality of what they had to offer...
Geneva Community Health, part of Finger Lakes Community Health, has a rich history of serving the migrant population but had evolved to serving much more diverse patients. As the healthcare landscape has changed, GCH finds itself serving those with insurance as well as the underinsured...