23 Mar Happy Anniversary to me!
Beating the odds and getting to 10 years in business...
Articles
12 Jun Why my mother and many leaders are confused about healthcare marketing.
As a healthcare marketing consultant (or CMO for hire), I’m asked the same questions about marketing consistently and it’s clear that there are many misconceptions about my profession. From CEO’s to my mother, there is truly a fundamental lack of understanding of what marketing is...
10 Jun Lead Generation. Is it worth it?
I'm sure most of you would say yes, but the facts tell a different story. As a marketer I often take for granted that lead generation is part of most companies' business development strategies. Apparently that's not true according to Marketing Sherpa and my own experience. By the time...
31 Dec In-Depth Guide: Calculate Your Lead Generation Campaign ROI
When was the last time you calculated the return on investment (ROI) of one of your lead generation campaigns? If you can’t remember when, you’re not alone. Too many marketers put off calculating this metric – not because they see it as unimportant, but because...
31 Dec Healthcare marketing.
At the Marketing Collaborative, we bring the best people together for you. Our clients benefit from the expertise of senior-level healthcare marketing and creative professionals without bloated budgets, unnecessary layers, or lengthy timelines. We create respected brands for healthcare organizations. Why? We believe that it's necessary to simplify healthcare communications so that people can get the information they need to make the best possible decisions for themselves and their loves ones.
31 Dec What’s new in healthcare marketing? From digital to ROI.
Last weekend I had the pleasure of attending the Healthcare Marketing Strategies Summit in Orlando, Florida. There were many hospitals presenting their best practices and I appreciated the openness of those organizations. So what's new? Everyone's talking about digital and social media but what caught...
30 Dec Real Time Results.
As marketers we’re always looking for a competitive advantage. Getting better SEO results, more hits on the website, downloads of the white paper, qualified leads, more and better, every day. Figuring out how to create attention for our businesses is the challenge. That’s why I’m so...