Beating the odds and getting to 15 years in business. By Cathy Rubino Hines, owner, the Marketing Collaborative Less than 30% of businesses survive past their tenth year. I found that statistic staggering yet it makes me even more grateful to be among the survivors....
As a healthcare marketing consultant, I’m consistently asked the same questions about marketing and it’s clear that there are many misconceptions about my profession. From CEOs to my mother, there is truly a fundamental lack of understanding of what marketing is and...
I’m sure most of you would say yes, but the facts tell a different story. As a marketer I often take for granted that lead generation is part of most companies’ business development strategies. Apparently that’s not true according to Marketing Sherpa...
When was the last time you calculated the return on investment (ROI) of one of your lead generation campaigns? If you can’t remember when, you’re not alone. Too many marketers put off calculating this metric – not because they see it as unimportant, but because they...
At the Marketing Collaborative, we bring the best people together for you. Our clients benefit from the expertise of senior-level healthcare marketing and creative professionals without bloated budgets, unnecessary layers, or lengthy timelines. We create respected...
I attended the Healthcare Marketing Strategies Summit in Orlando, Florida. There were many hospitals presenting their best practices and I appreciated the openness of those organizations. So what’s new? Everyone’s talking about digital and social media but...
