The Marketing Collaborative | Articles
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Articles

I'm sure most of you would say yes, but the facts tell a different story. As a marketer I often take for granted that lead generation is part of most companies' business development strategies. Apparently that's not true according to Marketing Sherpa and my own experience. By the time...

At the Marketing Collaborative, we bring the best people together for you. Our clients benefit from the expertise of senior-level healthcare marketing and creative professionals without bloated budgets, unnecessary layers, or lengthy timelines. We create respected brands for healthcare organizations. Why? We believe that it's necessary to simplify healthcare communications so that people can get the information they need to make the best possible decisions for themselves and their loves ones.

Last weekend I had the pleasure of attending the Healthcare Marketing Strategies Summit in Orlando, Florida. There were many hospitals presenting their best practices and I appreciated the openness of those organizations. So what's new? Everyone's talking about digital and social media but what caught...

As marketers we’re always looking for a competitive advantage. Getting better SEO results, more hits on the website, downloads of the white paper, qualified leads, more and better, every day. Figuring out how to create attention for our businesses is the challenge. That’s why I’m so...