23 Mar Happy Anniversary to me!
Beating the odds and getting to 10 years in business...
Author: Cathy Rubino Hines
10 Jun Lead Generation. Is it worth it?
I'm sure most of you would say yes, but the facts tell a different story. As a marketer I often take for granted that lead generation is part of most companies' business development strategies. Apparently that's not true according to Marketing Sherpa and my own experience. By the time...
28 Jan Han-Tek Integrated Handling Systems
Han-Tek Integrated Handling Systems was experiencing the downturn in the economy and the shutter of many manufacturing companies in the North East where they did business. Furthermore, competition for those remaining companies was strong. ...
14 Aug The Commons on St. Anthony
[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css_animation=""][vc_column][vc_column_text] How do you increase referrals 80% for rehabilitation, 36% for long term care in eight months? The answer, careful planning. [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css_animation=""][/vc_row][vc_column][/vc_column][vc_column_text][vc_separator type='normal' position='center' color='#ededed' thickness='1' up='10' down='10'] How the story begins [vc_separator type='normal' position='center' color='#ededed'...
14 Aug Building physician practices
Health centers have many of the same challenges as physician practices particularly when it comes to increasing patient volume. Case in point, Ovid Community Health. Finger Lakes Community Health opened two new health centers and expanded two more over a two year period. Of course, each community posed unique challenges. In Ovid where the...
08 Feb Geneva Community Health
Geneva Community Health, part of Finger Lakes Community Health, has a rich history of serving the migrant population but had evolved to serving much more diverse patients. As the healthcare landscape has changed, GCH finds itself serving those with insurance as well as the underinsured...
31 Dec In-Depth Guide: Calculate Your Lead Generation Campaign ROI
When was the last time you calculated the return on investment (ROI) of one of your lead generation campaigns? If you can’t remember when, you’re not alone. Too many marketers put off calculating this metric – not because they see it as unimportant, but because...
31 Dec Healthcare marketing.
At the Marketing Collaborative, we bring the best people together for you. Our clients benefit from the expertise of senior-level healthcare marketing and creative professionals without bloated budgets, unnecessary layers, or lengthy timelines. We create respected brands for healthcare organizations. Why? We believe that it's necessary to simplify healthcare communications so that people can get the information they need to make the best possible decisions for themselves and their loves ones.
31 Dec What’s new in healthcare marketing? From digital to ROI.
Last weekend I had the pleasure of attending the Healthcare Marketing Strategies Summit in Orlando, Florida. There were many hospitals presenting their best practices and I appreciated the openness of those organizations. So what's new? Everyone's talking about digital and social media but what caught...
30 Dec Real Time Results.
As marketers we’re always looking for a competitive advantage. Getting better SEO results, more hits on the website, downloads of the white paper, qualified leads, more and better, every day. Figuring out how to create attention for our businesses is the challenge. That’s why I’m so...
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