Geneva Community Health, part of Finger Lakes Community Health, suffered from the perception that it served low-income people but the truth is that they had evolved to serve everyone. As the healthcare landscape has changed, GCH finds itself serving those with...
When was the last time you calculated the return on investment (ROI) of one of your lead generation campaigns? If you can’t remember when, you’re not alone. Too many marketers put off calculating this metric – not because they see it as unimportant, but because they...
At the Marketing Collaborative, we bring the best people together for you. Our clients benefit from the expertise of senior-level healthcare marketing and creative professionals without bloated budgets, unnecessary layers, or lengthy timelines. We create respected...
I attended the Healthcare Marketing Strategies Summit in Orlando, Florida. There were many hospitals presenting their best practices and I appreciated the openness of those organizations. So what’s new? Everyone’s talking about digital and social media but...
As marketers, we’re always looking for a competitive advantage. Getting better SEO results, more hits on the website, downloads of the white paper, and qualified leads, more and better, every day. Figuring out how to create attention for our businesses is the...
